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What is a 'social media influencer'?
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- Feifei: Hi Neil, you look stressed? Neil: Oh, not really. Just writing a script
- for The English We Speak. I'm a bit stuck. Feifei: What's the phrase?
- Neil: Social media influencer. Feifei: Well, that's easy.
- Neil: Maybe for someone young and trendy like you! Go on then, tell me.
- Feifei: Let me talk you through it step-by-step. Well,
- you know social media? Neil: Of course! Facebook,
- Twitter, Instagram... Feifei: A social media influencer
- is someone who has a lot of followers online - and who
- is an expert or authority in a particular subject - like photography
- or cookery or make-up. Neil: OK.
- Feifei: What that person says, or does, or buys, or wears... can influence
- the decisions of their followers! Which is why we call them 'social media
- influencers'. Or simply, 'influencers'. Neil: OK, I have a few followers. So if
- I start, say, growing a long moustache, and all my friends copy me - would you
- say I was a social media influencer? Feifei: Err... I suppose so! And then,
- what might happen is the marketing department of
- a company selling moustache products gets in touch - and pays you to start using
- their moustache oil? Neil: OK. I like the sound of this.
- Grow a moustache and get paid. Let's listen to some examples.
- Our company was finding it hard to reach new customers aged 16 to 25.
- Then we hired a few social media influencers and
- sales just rocketed. Kylie Jenner is one of America's
- biggest social media influencers. Companies pay her up to
- a million dollars for a single post! There's a lot of debate about whether
- or not influencers should be open about who is paying
- them to promote products. Feifei: You're listening to The English
- We Speak from BBC Learning English. Our expression is
- 'social media influencer'. So, Neil, how's the script going?
- Neil: I'm not writing it any more, Feifei. I'm focussing full time
- on my new business. Feifei: Ah, I see you've grown
- a moustache. Are you going to post a picture so all your
- twenty followers can see it and be influenced by your amazing style?
- Neil: Don't worry, I've realised I don't have enough followers, or authority,
- to influence anyone, Feifei. But I have discovered there's
- a gap in the market for organic moustache oil!
- Feifei: Oh, well done! Neil's Marvellous Moustache Oil...
- Neil: Nice. Now, I just need to find an influencer to help me with marketing.
- A hairy influencer. Feifei: Good luck, Neil!
- Neil: Bye. Feifei: Bye.
Zum Nachlesen
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