What is a 'social media influencer'?
BBC Learning English
https://www.youtube.com/watch?v=39A3og7enz8

Transkript (automatisch erstellt)

0:07 Feifei: Hi Neil, you look stressed? Neil: Oh, not really. Just writing a script
0:12 for The English We Speak. I'm a bit stuck. Feifei: What's the phrase?
0:16 Neil: Social media influencer. Feifei: Well, that's easy.
0:18 Neil: Maybe for someone young and trendy like you! Go on then, tell me.
0:23 Feifei: Let me talk you through it step-by-step. Well,
0:25 you know social media? Neil: Of course! Facebook,
0:28 Twitter, Instagram... Feifei: A social media influencer
0:31 is someone who has a lot of followers online - and who
0:34 is an expert or authority in a particular subject - like photography
0:39 or cookery or make-up. Neil: OK.
0:41 Feifei: What that person says, or does, or buys, or wears... can influence
0:46 the decisions of their followers! Which is why we call them 'social media
0:49 influencers'. Or simply, 'influencers'. Neil: OK, I have a few followers. So if
0:55 I start, say, growing a long moustache, and all my friends copy me - would you
1:00 say I was a social media influencer? Feifei: Err... I suppose so! And then,
1:05 what might happen is the marketing department of
1:08 a company selling moustache products gets in touch - and pays you to start using
1:14 their moustache oil? Neil: OK. I like the sound of this.
1:17 Grow a moustache and get paid. Let's listen to some examples.
1:24 Our company was finding it hard to reach new customers aged 16 to 25.
1:30 Then we hired a few social media influencers and
1:33 sales just rocketed. Kylie Jenner is one of America's
1:37 biggest social media influencers. Companies pay her up to
1:41 a million dollars for a single post! There's a lot of debate about whether
1:46 or not influencers should be open about who is paying
1:49 them to promote products. Feifei: You're listening to The English
1:55 We Speak from BBC Learning English. Our expression is
1:59 'social media influencer'. So, Neil, how's the script going?
2:04 Neil: I'm not writing it any more, Feifei. I'm focussing full time
2:07 on my new business. Feifei: Ah, I see you've grown
2:11 a moustache. Are you going to post a picture so all your
2:16 twenty followers can see it and be influenced by your amazing style?
2:21 Neil: Don't worry, I've realised I don't have enough followers, or authority,
2:25 to influence anyone, Feifei. But I have discovered there's
2:27 a gap in the market for organic moustache oil!
2:31 Feifei: Oh, well done! Neil's Marvellous Moustache Oil...
2:36 Neil: Nice. Now, I just need to find an influencer to help me with marketing.
2:40 A hairy influencer. Feifei: Good luck, Neil!
2:43 Neil: Bye. Feifei: Bye.