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The Disturbing Rise of Dark Patterns
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- Dark patterns are user interfaces carefully crafted to trick or manipulate users into taking [music] actions they did not mean to. This could be anything
- like hidden fees, confusing unsubscription processes, or of course, wasting the hell out of your time because you can't stop scrolling
- Instagram Reels. Every month, one of the big social media apps makes a little change to their platform that makes their app just a little more addictive.
- There are so many different ways they keep you hooked, and the reason why these dark patterns work so well is because they're invisible. Today, I want
- to go over some of the most subtle and sinister dark patterns in the hopes that it'll help you break away from them. You won't believe number 10, so you better
- stick around till the end to find out. Our first dark pattern is Sorry, Instagram notification. Our first dark pattern it Apparently, someone I
- follow just followed someone else that I may know. I don't see why I would care about that. Our first example is unnecessary notifications. Here's the
- thing, buddy. Companies know that if you pick up your phone, you are one step closer to opening their app. And but here's the other thing. These companies
- also know that someone like you or me is not getting DMs from hot babes or business partners every hour on the hour. So, Instagram, OfferUp, or if
- you're a predator, Snapchat have to get creative with their notifications to make sure you are constantly picking up your phone. I'm going to be a
- pretentious little prick here and say this is what I miss about [music] Android. Let me explain to you how Android works. Every time I got a stupid
- notification I no longer wanted to receive, I could hold down that notification and then choose to uncheck that type of notification from like a
- drop-down menu. So, for the Pizza Hut app, I could disable their daily notifications they send out about [music] whatever promotion they have
- currently running, while still being able to receive notifications that yes, your pizza is currently being manhandled and is shortly going to be on its way.
- On my awesome new iPhone on the other hand, I have to dig through the settings app to find the notification settings for an app on my phone, and then Oh,
- wait. Oops, you actually have to go into the app itself to mess with the notification settings. And how funny is that it sends me back to
- the settings app. And how much even funnier is it that I can't turn off specific types of notifications? It's all or nothing. And since I clearly
- haven't pissed off the Apple fanboys enough, aka the jobbers, aka the cookers, or now the turnices, I'm going to whine a little bit more about this
- phone. I am an old man. I keep my ringer on so that I know if I'm [music] receiving a call or text. I know it's absolutely insane to want to know if I'm
- receiving a phone call or a text message on my cell phone. It's crazy I am using this thing for what I got it for. However, the iPhone does this totally
- cool and definitely not evil thing to make sure you're constantly picking it up where it doesn't let you change the notification sound for your different
- apps. Either the app has a custom notification sound or you're stuck with the default one. So, you never really know, is this a text from grandma
- letting me know she is dying on the floor or is it just Tinder letting me know they've banned me once again for using their app to meet Pokémon Go
- players instead of gay dudes. On Android, I can make a text from grandma be a siren sound so I know I actually need to reach for my phone right now
- while the Grindr notification sound could just be a fart so I know, okay, this isn't that important. It's just going to make my Mewtwo raid later today
- a lot harder. When your phone doesn't communicate how truly important a notification is, you should know that it just wants you hooked on it. Now, this
- whole concept of one foot in the door, haha, I got you extends to the lovely autoplay feature because of course you want Stranger Things dialogue blasted at
- max volumes to scare a 1-oz nugget out of your brow star while trying to discuss what show to watch. Look, I don't really care about Pluto TV trying
- to autoplay the next episode of Big Time Rush when I'm done with my current one because whatever, that's what I was going to do anyway. But, I do have a
- problem with every single app trying to autoplay something with sound the nanosecond I open that. I am opening HBO Max or sorry Max or actually double
- sorry HBO Max to watch Curb Your Enthusiasm. Stop trying to autoplay the pit. I don't know what the pit is, but this is not how you get me to watch the
- pit. Okay, maybe I'll try watching the pit. This looks a little interesting. Autoplay is a big brain move because not
- only does it take advantage of the one foot in the door meta, but it also hits on the overstimulation so you can't make a decision meta.
- Excuse me, who are you? >> Hey man, I'm just here to let you know that all your bills are hitting at the same time and you don't get paid for
- another like two weeks. >> I'm literally in the middle of a video. Can't this wait? Hold on. Is this for today's partner Clover? I think I can
- take it from here, buddy. What this kind of intruder was about to explain to me is that Clover allows you to advance up to $750 before payday without any late
- fees, credit checks, or interest. Sometimes the stars align and your bills, vacation, and monthly grocery trip all line up in the same week. The
- week [music] that's conveniently as far away from payday as possible. Luckily, Clover can bridge that gap for you without you having to spend a dime. They
- promote outside brands in their app and may have fees only on express transfers to make the money they need to keep helping you. Don't let financial stress
- choke you out. Check out Clover to access up to $750 with no late fees or credit checks. You can support the channel by clicking the
- link in the description below or scanning the QR code on screen to sign up and letting them know that I sent you. Thank you to Clover for sponsoring
- this video. Let me take you through a scenario. You just opened the Instagram app to mindlessly check stories and see if [music] any of the 14 people you
- follow uploaded anything. Once you're done with those grueling tasks, your brain needs like two seconds to collect its thoughts and figure out what you're
- going to do next in your very thrilling life. The Zuck knows that, so him and his little team of cockroaches made it so that one second of peace never
- happens. Here's a new post by someone you don't even follow. You like that stimulation? What about this annoying ass video that's going to keep looping
- until you pause it. Psych, clicking a video doesn't pause it. You think it's 1999? No, dumbass, clicking a video now makes it full
- screen so you could be sent to the Reels realm where many enter but few ever leave. Instagram is godlike at building up your muscle memory in order to
- exploit it later, but I want to save that juicy point for later. For now, I want to stick to this little devil of the 2020s we call short-form content.
- Now, short-form content is not bad because it ruined our attention spans or it incentivized shallow brain-rotting content or it leads to higher stress
- levels, it's bad because it's addictive. But, the main thing that makes it so addictive is that it has no finish line. There is no flagpole for you to slide
- down. The internet used to work in pages. You'd get to the bottom of a page of content and you'd have to click a button to move on to the next page. This
- seemingly trivial ritual gave you that single moment of clarity to allow you to break out of the content goon sesh you were trapped in. Not only that, but it
- would let you quantify how much scrolling you've done while providing a tangible finish line or stopping point. Everything feels more addictive now
- because not a single website uses pages anymore. It's like how casinos don't have windows so you don't know how long you've been in there. Tech companies
- don't want you to realize how much you've sunk into their app. They don't want you to see a quantifiable number so you're like, "Damn, I'm on page eight of
- Reddit. I I I really should be done. I don't need to keep watching passive-aggressive people about their lives without doing [music]
- anything." These platforms want you to mysteriously lose an hour and be like, "Oh dude, I was supposed to pick up grandma an hour ago. Maybe just one
- more quick video." One hour later. "Oh I was supposed to pick up grandma 2 hours ago. Maybe just one more video." One crazy ass goon session later. Their
- goal is to make consuming as frictionless [music] as possible. They manipulate you so you don't realize how long you've been on
- there or more importantly, how you even got there, which brings us to the magnum opus of dark patterns. Remember how I alluded to Instagram being godlike at
- muscle memory manipulation? It's It's kind of deplorable. I've never heard anyone talk about this specific trick they rolled out a few months ago, and
- everyone I've brought it up to is so floored by it. It is such a beautiful concoction of everything we've talked about. It basically goes like this.
- Swiping right is the universal back button. It's been that way since Steve Jobs was slaying in his turtlenecks. Most people open the Instagram app
- because of a notification. You receive a reel from your boy, so you pop open the app to peep it. Then you do what you've done a million times before after
- dropping a like on some mildly offensive they sent you and swipe back to check what's new on your homepage. At some point, Instagram realized this is
- the step where they lose the most users. When you see the same post of yet another proposal from one of your high school friend, your brain knows, "Oh,
- I've already seen this. There's nothing new in the app. I'm just going to close it now." So, what did the geniuses over at Meta do? Exploit the sacred right
- swipe is the back button rule. How this isn't considered a war crime utterly trumps me. The homepage is no longer a previous page you press back to get to.
- It's a tab that you swipe to. But, here's the best part. There is another tab nestled between the two most used sections of Instagram. What do they
- decide to put between these crucial tabs, the home and DMs tab? The Reels tab. Okay, maybe on paper that doesn't sound too crazy, but once you
- realize this is [music] the reason why you keep losing 30 minutes to Reels every 10 minutes, it reveals a much more sinister decision on Meta's end. They
- combine everything they've learned to subtly push you against your will [music] to the most addictive part of their app. It's a gross chain of dark
- patterns that wastes your time, but makes them billions. They start off by getting you in the door with a pointless notification, then they exploit a
- previously agreed upon rule to trick you into going into a page you never intended to [music] visit. Once you're there, they overstimulate you with an
- auto-playing video. Your brain loses focus and can't remember, why did I even open this app? Because now it's being distracted with a fast-paced video. And
- that's it, you're officially hooked. You swipe down once and it's all over. You've been invisibly guided to an endless source of the most stimulating
- [music] content with no finish line or break to pull you out. In some ways, it's incredible, in others, it's absolutely revolting. Here is our big
- issue. No one is stopping these practices, at least it's not in any meaningful way. No government is actually putting their foot down to
- these apps and saying, "Stop implementing stronger and stronger dark patterns that keep us addicted to your apps and Instagram Reels." Please. And
- there's no easy way to do it. The legality of dark patterns is extremely nuanced, and even if you did outlaw one, there would be 10 more to replace it
- come morning. How is this possible, you might be asking, scratching your chin? Well, tech companies are constantly tinkering behind the scenes and using
- data from their millions of users to continuously optimize the addictiveness of their platforms. They know every single path you might take, and they
- know which ones are the most popular among all their users. I don't think we need to outright ban these apps. I and many others enjoy Instagram Reels and uh
- like monkey TikToks. In moderation, these things are perfectly fine. But I'm definitely not alone when I say I want their designs to be less invisibly
- addictive. They do this really annoying thing where they pretend to care, like when YouTube added a zero-minute timer to their addictive Shorts feature
- that you could just swipe down or disable with a single click. Of course, you can't remove the whole tab button altogether because that would actually
- make a difference, but there still is hope. We are seeing more organizations, and believe it or not, governments take action. I don't expect any real change
- like in the next 2 days, but it it's it's a good starting point. Also, it is very important to know that these patterns only work because they're
- invisible. Once you shine a light on them and become aware of them, sure you won't be completely immune to them, but they'll lose some of their strength.
- This is the unfortunate truth here. We all need to be on this thing together because no one in power is actually doing anything about it. This is
- something we all need to educate each other on to help pull ourselves out of this quicksand pit of like diarrhea. Do yourself a
- favor and close out of the YouTube app like this very instant. Just close it out, call a friend, step outside, go take a walk, drink some water, do
- anything but be on here. But, if you're a sick freak and you really do want to stick around, go ahead and fondle that subscribe button for weekly videos.
- Anything you might be interested in is in the description below. Don't follow me on Instagram if you don't want to, but here is my handle, and thank you so
- much for watching this video. I hope it might help you get a break from all this that you're stuck in.
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